About Us

“We should consider every day lost on which we have not danced at least once”

Frederich Nietzche
Cynthia Bevan

Dance Euphoria is a bespoke Dance attire and equipment boutique selling everything a dancer needs, from tights to full dance uniforms and concert ensemble. While Dance Euphoria prides itself on supplying the local community and empowering the local market through job creation and trade, we are also available to support outlying areas.

Dance items unavailable in South Africa are sourced abroad and delivered timeously. Our Boutique stocks ballet shoes (Teplov, Dancewell and Jax), skirts, jazz pants, jerseys, La Pebra and much more. Dance genres covered by the boutique include Tap, Modern ,Ballroom, Latin and Gymnastics wear. International brands such as “Sancha” Tap and ballet shoe’s, dance sneakers, knee guards, tutu’s and foot undies are sourced from China while “Bloch” point shoes, toe protectors and foot undies are also sourced from Australia. Freed of London sourced from UK.

The boutique has been a thriving business for 20 years, run under the successful ownership of Cynthia Bevan for the past 15 years. Cynthia grew up in Johannesburg and trained and qualified classically through Joy Cooper in her youth and Norma Neerford in her latter Dance career, while extending her talents to qualify at Modern dance, during this time she had fun dabbling in Spanish and Tap.

Cynthia Bevan

She went on to become the principle of Primrose Dance Academy which she managed successfully for 35 years. Loved by students and parents, Cynthia was known for her creative and flamboyant dance concerts.

After relocating to Cape Town, Cynthia hung up her ballet shoes and channelled her creativity into the design and production of multi genre dance attire. Dance Euphoria provides the West Coast dance teachers with a full complement of dance attire and equipment to suit each schools unique needs. With the boutique situated on her home premises, Cynthia prides herself in giving her customers a personalized service. Many items including leotards, concert dress and gymnastic apparel can be designed and custom made to suit individual taste and expression.

As an added bonus, Dance Euphoria offers to sew elastics and ribbons onto ballet shoes free of charge, in appreciation of repeat customers and as a pay it forward initiative to the dance community of which Cynthia has been a lifelong member.